
Also, if you wish that your idea/startup must live beyond you,
seeking investments from outside source helps make this a possibility.
Another important reason we need investors is for growth. Maybe,
you already have your business off the ground and it has been widely accepted,
you need funds to grow the business so you can meet demands, beat competition
and expand
How do you pitch your idea to an investor?
Anyone willing to invest has profit at the back of their minds.
An individual investor wants his money to make more money in the nearest
future, the government wants you to start making money so you can not only
reduce the problem of unemployment but also to pay taxes when your business
starts generating profits.
That being said, you need to prove to any investor that their
money and time will not be a waste (wasted effort). First, you must be
confident and believe in yourself.
“The mind is
everything. What you think, you become.” – Budha.
So to convince an investor, here are my best 5 tips to pitch
your idea in 5 minutes.
1. Start
by telling them the origination of your idea and why you believe so much in it.
2. Tell
them the problems your idea can solve.
3. If you
already started but need expansion, tell them about your success with
verifiable facts and why you need their money.
4. Explain
the niche and market, and if there are competitors, vividly state how you can
offer the market a better product/service thereby outwitting competition.
5. Tell
them how you plan to assemble your marketing team, finance department and most
importantly, how they will be getting their ROI.
These are my best suggestions to any entrepreneur seeking
funding from investors, but remember, your appearance, countenance and boldness
matters a lot. Those can best be achieved if you really know what you are doing
and how passionate you are about your idea/startup.
Source Naija NEXT Entrepreneur
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